Sitemaps, Robots.txt, and Canonical URLs: Store SEO Basics
Understand the job of sitemaps, robots.txt, and canonical URLs so you can avoid common technical SEO mistakes on a public ecommerce site.
Focused, merchant-friendly guides across five useful ecommerce topics.

Understand the job of sitemaps, robots.txt, and canonical URLs so you can avoid common technical SEO mistakes on a public ecommerce site.

Improve product images for speed, accessibility, and search understanding without sacrificing the detail customers need to buy confidently.

Write product descriptions that help customers understand the item, answer practical questions, and create unique page value beyond supplier copy.

Validate phone numbers in a way that catches obvious mistakes while still accepting legitimate local formats and mobile users.

Understand why COD parcels return to origin and build a simple reporting process that separates avoidable problems from normal delivery failures.

Write a return and exchange policy that explains eligibility, time windows, product condition, shipping responsibility, and COD refund handling.

Use Search Console to verify ownership, submit a sitemap, inspect URLs, and monitor indexing without guessing whether Google can see the site.

Create a footer that supports navigation, trust, accessibility, and crawlable internal links without becoming a wall of text.

Improve trust with clear identity, consistent policies, realistic product information, accessible support, and a calm checkout experience.